Opening Day: 70M Pageviews, With No Opening Ceremony Vid; BBC’s 700K Online Streams


Update: Because people are asking this in the comments thread below: The DVD of the opening ceremony is now for sale…can be ordered here.

Original post: NBC Universal (NYSE: GE) is touting its TV and online numbers from day one, Friday, at the Beijing Olympics, but at least online the numbers ring hollow. On TV, it was the best overnight rating ever for non-U.S. Olympic Opening Ceremony earning a 21.5/37 (8-11:19 p.m. ET/PT), the company says, surpassing Sydney Olympics in 2000. This after a 12-hour and 15-hour tape delay on East and West coast respectively.

On the online side, where the Opening Ceremony was nowhere to be found until this morning, it had 70 million page views Friday, 10 times more than the seven million page views on the opening day of the Athens Games, though it was probably more people trying to desperately find some video of the ceremony than anything else. Even this morning, the site has highlights of the ceremony, not the full broadcast. It probably would have made sense to put the full first part of the ceremony–before the parade of nations–online.

Anyway, some other online numbers:
— The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
—’s 4.2 million unique users show an increase of 496 percent over the unique users for the opening day of the Athens Games in 2004 (705,000).
— Since August 1, 2008, has accumulated more than 127 million page views, nearly half the total for the entire Athens Games.

Meanwhile, I am enjoying the Badminton coverage online.

Across the pond, for BBC, which doesn’t have to go through these contortions to protect its TV rights, about 700,000 watched the first day of the games live on its website, through the video stream.

Update: NBC says all of the opening is up now but in segments. Here are the three key videos we could find: Sights and Sounds (52 minutes); Parade of Athletes (1hour, 37 minutes); Cauldron Lighting (12:51).

Pic courtesy: Kathy Zhuang.


Barbara Perry

I do hope I can get the DVD of the opening ceremonies as my granddaughter didn't get to see it and I would so like for her to have it.

Robert Scates

How do I purchase the 2 DVD set of the opening ceremonies of the 2008 Olympics. I cannot find it on your website.

cassandra jones

everyone's asking for the dvd for the opening ceremonies for 2008 olympics,your station is advertising the dvd,but when we go to the website there's no info…..what'sgoing on ? can we get the dvd or not….please let me know,,,I really want it !!!!…cassandra

Paul Bagwell

The opening ceremony of the olympics was the the most awesome of any opening of anything I have seen in my 55yrs of life. I don't believe any will every match that again in the rest of my life anyway. If they make DVD's of that, I'll buy a few and give a gift of amazement to friends. Where are they. Thank You, Paul


I have looked everywhere on your website and cannot find where it says "order" for the opening ceremony.. Please let me know where I can purchase the video..Thanks, Diane

Mary Kennedy

I thought it was the most awesome opening ceremony of any Olympics so far. I don't think anyone can surpass this. I would love to buy the a dvd of the opening ceremony. How much would it be? I searched on the website but I couldn't find where to purchase it.
Thank you, Mary

Jan Marie Rappold

Please tell me how to purchase the Opening Ceremony of the Olympics 2008 on Dvd as advertised.


I see many others,that are looking for the 4 hr. Video, you continue to
announce on TV. I would like to know the right location, and price.
Thank You, JON


I watched the ceremony and we thought it was GREAT!! Want to own a DVD, saw it available on NBCOLYMPIC.COM but cannot find the 4 hour video. WHATS THE DEAL????!!!! I've watched almost every minute of the olympics and the USA has been unbelievable and deserve the gold but NBC with the video— no score yet!!!!!!!

Suszy Gregory

Please let me know how I can purchase a DVD of the opening ceremonies,

Nancy McCullers

I am very interested in owning a copy of the Opening ceremonies. Is it available on DVD? How much will it be?

Carol Osegueda

I watched the opening ceremony and it was great. I saw the ad saying we could order it. If so, how much, Thanks


I was able to watch the opening ceremony of the olympic in Beijing.
Is there a DVD available to watch over and over, if so, how much.
Thank You


I missed the whole opening ceremony of the olympic in Beijing 2008. How can I oreder DVD recording of this event?


The opening ceromony was a mix of greatness, skill and grandeur. A classic mix of cultural history, both old and new. I was very impressed.

Next question is, where is the CD for this event?

Richard LiPuma

Please give us the information on getting a CD of the whole opening ceremony


I saw a commercial to buy the 2 DVD set of the whole opening ceremony
of the olympics. When I look it up, I can't find it! When and how much and
where do I go to buy it?
Thanks for your information comming. Pam

Carl Thiel

Please give us the information on getting a CD of the whole opening ceremony, this should have been automatically offered. Let me know the price for it when and if it is going to be offered or have to put it together myself.
Thanks for your attention to this matter.

Carl T.

Patricia Cvercsek

I'm really upset that it won't be possible to purchase a DVD of the opening Day of the 2008 Beijing Olympics. I saw the whole thing and it was the most magnificent thing I have ever seen in my life. I would love to have a DVD of it to pass down to my Grandchildren. There will (in my opinion) never be anything to top this again in my lifetime. With or without the fireworks, nothing can top the precision of the Chinese people and the work and dedication they put into everything. My compliments to all of them. My best wishes to all the Olympians and all their hard work.

eva evans

because of the time zone, i missed the olympics US basketball competitions. it would be nice if the games could be purchase on DVD. it would be nice if all of US competition was available on DVD. can you make it possible?

juanita duncan

i am looking to buy the opening ceremony cd please let me know where and how much

Arlene Clewell

I would like to know if we can buy a DVD of the opening ceremony. I watched most of it, but missed the ending. It was a beautiful ceremony and it would be wonderful to have it on a DD,

Edith Perez

Since I was not able to watch the Opening Ceremony, there is a way that we can get a DVD and at what price? I missed a once in our life time event.

Staci D. Kramer

NBC needs to do a much better job of making this available chronologically but most of the opening is up now in large chunks. I'll add the links to the post.

Joseph Weisenthal

So is the Opening Ceremony never going to be online? I missed the whole thing the first time and didn't DVR it. Will be annoyed if it's gone forever. Guess there's always the Closing.

Comments are closed.