Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
In a release announcing the offer, blinkx said the acquisition would allow it to monetize search ad traffic from MIVA’s network at higher rates; blinkx’s technology would add a new revenue stream to MIVA’s toolbar network, the company said, while MIVA’s consumer sites could implement blinkx’s AdHoc technology.
We think the company called itself blinkx because every time you blink it’s firing up a new business: video search, ad network, online TV network, content management system, and most recently a red-label search service. At least this move looks to bolster its existing offerings rather than create (another) new one.