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Industry Moves: Sky Mobile Head, Yomego New MD, Bauer’s New Digi Director

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Sky: BSkyB (NYSE: BSY) has moved quickly to replace outgoing mobile head Tim Satchell, today appointing biz dev director Emma Lloyd in his place. Before Sky, Lloyd was MD of BT’s (NYSE: BT) Movio mobile TV trial and founded mobile data venture Livetime. She will now take charge of Sky’s active mobile offerings, which include the 24-7 Football update service, Sky Mobile TV broadcasts, Sky+ remote PVR operation and more.

Yomego: UGC media maker Yomego is making former Swordfish director Steve Richards its MD, mad.co.uk reports. The company, which does a mix of virtual worlds and web UGC for clients like GMTV and Endemol, hired Richards as business director in June but is now splitting in two units – one that continues to service clients, the other to market its products on a white label basis.

Bauer: On the merrygoround of the new Emap (LSE: EMA) Consumer owner’s marketing department, former Capital Radio marketing director Carl Lyons is now joining up to lead its digital team. Chris Lawson left as digital director last month for new Virgin Radio owner TIML. Lyons will oversee digital marketing for brands like heatworld.com and FHM.com. Via NMA.