NAA: Newspaper Sites’ Q2 Traffic Up 12.2 Percent Over ’07; Numbers Are Flat Compared To Q1

While newspaper websites drew nearly 66.4 million unique visitors on average — 40.2 percent of all internet users — in Q2 for a 12.2 percent year-over-year increase, all those numbers are nearly unchanged from Q1. The data comes from custom analysis provided by Nielsen Online for the Newspaper Association of America. In Q207, the NAA reported that newspaper website audiences grew 7.7 percent to 59 million, for a share of 37.3 percent of all internet users.

Pageviews stall sequentially too: Newspaper sites’ visitors generated an average of just over 3 billion pageviews per month throughout the quarter, compared with nearly 2.7 billion during the same period last year. Again, while those pageview numbers are from that perspective, compared to the previous quarter, they don’t seem to have budged a bit, indicating that things may have peaked, at least for now.

Slowing growth all around: The numbers suggest that as the newspaper industry struggles with declining print revenues and the constant threat of layoffs, it now has to contend with slowing digital growth on the audience and ad side. In data released by the NAA last month, <a href="http://www.paidcontent.org/entry/419-hard-times-for-newspapers-gets-harder-as-q1-online-ad-growth-stalls-at-&quot; title="newspapers

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