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Updated: BiggerBoat Raises $2 Million, Brings First Round To $5 Million Total

imageSee update below: Here’s another ad network getting funded: BiggerBoat, an ad net for online entertainment properties, has raised a $2 million from Draper Associates, reports The Beverly Hills-based company claims to reach 15 million users through such sites, Allmusic, and through other social networking services, like Flixster. The company will sell CPM-based ads against various types of content (text, video, etc.) so long as its entertainment focused. The company was co-founded in 2003 by CEO Adam Lilling, who previously founded Pazanga.

Update: The company let us know that the $2 million reported was part of a larger first round that now totals $5 million. Backers include Zone Ventures, Draper Associates, First Round Capital. Also, the company is moving away from their pure entertainment focus to one centered on helping TV networks target online audiences.

One Response to “Updated: BiggerBoat Raises $2 Million, Brings First Round To $5 Million Total”

  1. David Kaplan

    Looks like focusing on music-related sites wasn't working out so well. It will be interesting to see what it will be able to offer broadcasters, who have already been exploring the use of more established ad nets.