Sonic Boom Relaunches, Expands Mobile Plans

Sonic Boom, a re-launch and re-branding of Sonic Branding Solutions, will begin offering a suite of new mobile web and social applications and widgets this quarter, the company announced today. ToneMaker with Voice, a personalized ringtone maker offered by the company, will initially be available on Verizon Wireless (NYSE: VZ), but will be added to other Tier 1 and Tier 2 carrier decks later this year. Sonic Boom said it’s aware the ringtone business is poised to decline about 7 percent overall by year’s end, but believes personalization will be a key differentiatior that should drive new revenues going forward. The company’s also released products that enable users to create personalized images and video. (Release.)

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