Shelby Bonnie’s Taking A Swing At Online Media, Again

imageShelby Bonnie’s CNET (NSDQ: CNET) chapter officially closed for good earlier this year, as the company he led for six years was sold to CBS (NYSE: CBS). Now he is back with his new online media startup Whisky Media, a publisher of vertical sites focused on different topics. We wrote about the first one, PoliticalBase, last year…the site is an ambitious online info, database and community site focused on politics on all levels nationally. From there on, he has taken that mixture of data and community and applied to two other sites: ComicVine, about comic books, and just launched another, GiantBomb, about computer games.

And unlike CNET, he wants to keep it small, as he tells NYT.