Blog Post

MySpace Revamps Classifieds Business With Oodle

imageAs social nets look to increase their ad revenues, MySpace is taking a more serious stab at the online classified market with a new channel. The Fox Interactive unit’s new MySpace Classifieds promises better search and pricing guides. But the main difference is that the listings are now linked to MySpace profiles – not anonymous IDs. MySpace got an assist on the new site from online classifieds operator Oodle.

As explained in a post on Oodle’s blog the hope is that users will encourage friends in their network to help them buy or sell through MySpace bulletins and blogs. MySpace says the past classifieds site drew roughly million members monthly. Now, it will be able to draw on the 200-plus listings sites in Oodles network. Lastly, the site will remain free, and the hope is that it will attract more users — and in turn, more advertisers. However, MySpace won’t say whether it has an ad-sharing deal with Oodle and its other sites.

Rafat adds: Interestingly, FIM/MySpace didn’t go with SimplyHired for its jobs subcategory within the broader classifieds section…the startup is still powering the separate Jobs section on MySpace, which makes it all confusion. FIM (NYSE: NWS) is a strategic investor in the jobs aggregation site