Blog Post

BBC Hopes To Resume 3G Broadcasts, Trial Take-Up Was Tiny

Stay on Top of Emerging Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

The BBC Trust is inviting opinions on the BBC’s proposal to resume broadcasting to 3G mobile handsets, following the completion of a 12-month trial in April. The BBC had simulcast BBC One, BBC Three, News 24 TV channels plus Radios 1, 2, 3 and 4, 6Music, BBC 7, Asian Network and 1Xtra to subscribers of mobile TV packages operated by Vodafone (NYSE: VOD), Orange, 3UK and T-mobile. But take-up was tiny, the proposal revealed, peaking at just 580 views in June 2007 and just 13 minutes per month.

Now it wants permission to fully add mobile to its distribution channels, saying in the proposal: “The BBC