Blog Post

Rosetta Marketing Buys Rival Interactive Shop Brulant

New Jersey digital shop Rosetta Marketing has bought the interactive agency Brulant, Mediapost reported. Terms of the deal weren’t disclosed. Chris Kuenne, Rosetta’s founder and CEO, said he expects the combined entity’s revenues will reach $130 million by the end of the year. In 2007, he said 10-year-old Rosetta’s revenue was $50 million. Brulant will also add its 370 staffers to Rosetta’s 230 employees. As part of the deal, Brulant will give up its name. Len Pagon, Brulant’s founder and CEO, will stay on as vice chairman of growth initiatives for Rosetta. Pagon tells Mediapost that the new entity is already planning additional purchases, in the areas of rich media, social networking and mobile.