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Though Facebook has never been that strong on the video front, online media companies are well represented in a small group of launch partners for Facebook Connect, the company’s new tool for authenticating users and sharing information and relationships on other sites that launched today at its F8 conference. Some eight of the 24 launch partners — CBS.com, The Insider.com, CNET, CollegeHumor, Disney-ABC Television Group, Hulu, Seesmic and Vimeo — are in the video space.
Facebook had only just added a video upload application of its own at last year’s F8, long after it had become a mainstay of competitor social networks. The company itself could definitely use some video production chops, and video-related third-party applications haven’t been that popular on its platform.
The actual integrations via Facebook Connect open up a new dimension to things like watching video on Hulu, which doesn’t have its own social features. Now users logged into both Facebook and Hulu will be able to share videos with their friends. This integration makes sense for a video site, where the experience can be mostly passive. It seems like a much better solution than Hulu building its own social network.