On the strength of its recent Microsoft deal, YuMe, the Redwood City, Calif.-based video ad provider, entered comScore’s ranking of the top ten U.S. online ad networks for the first time. YuMe had the highest rank for a video ad network.
YuMe controlled ad inventory on sites with 134 million unique users in June, putting it in eighth place behind overall advertising leaders Platform-A (AOL), Yahoo, and Google. Video ad competitor Tremor Media comes in at No. 18 with 101 million uniques, while YouTube places 32 with 65 million uniques.
Besides getting access to Microsoft’s unsold video inventory as of last month, YuMe also recently added Demand Media and bip.tv as publishers.
YuMe also said in an emailed release it had struck a deal to take advertising feeds from Shopping.com, which strikes me as a little weird since competitor Adap.tv — though it has changed strategies lately — is led by Shopping.com co-founder Amir Ashkenazi. But I’m not sure of the intricacies of those relationships.