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New Adobe Player Adds Sony Movies; Still Trying Harder

Adobe (NSDQ: ADBE), in a somewhat foolhardy quest to develop and establish its own media distribution creds, has now updated its Media Player with a new interface, and added full length movies from Sony (NYSE: SNE) Pictures…also added are new shows from CBS (NYSE: CBS), including episodes of Beverly Hills 90210, 48 Hours, The Love Boat. About 600 shows and 25,000 individual episodes are available in all in AMP. No numbers have yet been given on the number of AMP downloads, but Adobe’s approach to this seems counter-intuitive to how ubiquitous Flash has become as the default video player across the distributed Web…trying to then deduce that because of this ubiquity, users will download a new mediaplayer and develop new loyalties to a closed desktop app is, as I mentioned before, counter-intuitive.

One Response to “New Adobe Player Adds Sony Movies; Still Trying Harder”

  1. Well a couple of reasons. Firstly, the new media player -is- a flash (i.e., Actionscript 3.0), application. So it doesn't so much compete with Flash as much as it competes with the vast world of streaming video players built with flash technology. Secondly, the desktop abilities of the Adobe Media Player are built around Adobe's AIR platform, I believe primarily as a showcase for how the AIR platform can perform as a business driver by enabling an tighter integration of both desktop applications and web applications. (AIR applications can render both HTML and CSS). I don't think they've gotten the uptake for the AIR platform that they thought they would and are looking to provide a 'killer app' that can drive adoption. Lastly I think they are trying to stay a few steps ahead of the aforementioned Silverlight technology from Microsoft, despite the fact many of Microsoft's web sites that display video use a flash-built video player. (Silverlight notwithstanding.) Especially with the upcoming Silverlight application that NBC will be using to supply their online video coverage of olympic events. (Assuming of course that the final technical hurdles were overcome.)