Ybrant Digital To Bid On US-Based Direct Marketer Media Breakaway: Report

Here’s an odd one… Ybrant Technologies, the Hyderabad-based digital marketing firm, is reported looking to buy Media Breakway, the US direct marketing firm with a spammy past. The Economic Times says that Ybrant would offer $100 million for the firm, headed up by Scott Richter. The firm could enlist an outside financial sponsor, like a PE Firm, to help fund the deal, and it may do it in steps: acquiring a partial chunk before buying the whole thing. When contacted by ET, YbrantCEO Suresh Reddy said:

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