Verizon (NYSE: VZ) and AT&T (NYSE: T) are both going multiplatform for the Olympics Games in Beijing next month. NBC Universal (NYSE: GE), which has exclusive rights to the games in the U.S., has given each of the carriers the go ahead to offer NBC’s Olympics coverage on mobile, IPTV and broadband. NBC Universal has typically been extremely protective of its Olympics coverage and has rarely given carriage deals to others if it might mean losing eyeballs during the process. Verizon will air NBC’s coverage of the Olympics on its FiOS TV service through video-on-demand programming and live streaming footage of the competition. (Release.) The carrier
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_e219e912c3d976815ebae6c0fe700a4a","wijax_ceba23ba9247771c6778f95a9ce192b4"]
{"source":"https:\/\/gigaom.com\/2008\/07\/17\/419-nbc-opens-up-multi-platform-olympics-coverage-to-verizon-and-att\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_d94ade8b09248f5c266679260a5c8252","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2008\/07\/17\/419-nbc-opens-up-multi-platform-olympics-coverage-to-verizon-and-att\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_d94ade8b09248f5c266679260a5c8252","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post