Exclusive: Video of YouTube on TiVo

13 Comments

UPDATED: TiVo is taking the wraps off its new YouTube service on Thursday, allowing subscribers to watch all that UGC on a big, sweet TV. And while we could tell you all about it, we figured a video demo might be more fun. Here’s an exclusive look at the service in action provided by TiVo vice president, product marketing James Denney:

The service will roll out on TiVo Series 3 and HD boxes over the coming weeks, and fans will be happy to know that the company has married the signature TiVo interface seamlessly with YouTube content. Navigating through the service works just as well as you would imagine, complete with all the fun “boo-bip” noises. Any video encoded in H.264 can be streamed (not downloaded to the box), played in full-screen and you can fast forward, pause or rewind them just as you would any other video on your TiVo.

This release doesn’t include your YouTube account info, so you can’t rate or favorite yet. Denney said account integration would be available at some point, though probably without commenting as that is more of a keyboard and not a remote control interface. (We think that’s just quitter talk.)

Noticeably absent from the TiVoTube (YouVo?) are any display ads, and there are no plans to add them. But you will be able to see pre-rolls and overlays. This lends credence to our earlier theory that YouTube is reversing its stand on the hated pre-roll format because as it moves to the TV set, the pre-roll will look just like a commercial, which may not be as annoying in a living room setting.

Update: YouTube sent us the following clarification: We are not currently serving ads on TiVo, and have not announced any future plans to serve ads on TiVo or other TV devices.

With DVRs becoming part and parcel with your cable or satellite subscription, TiVo needs deals like YouTube to make its box more relevant. The only problem is that TiVo isn’t the only game in town. YouTube has been busily prepping for life beyond PCs and has already hooked up with Apple TV, HP MediaSmart Connect, Sony Bravia and Panasonic TV sets, and Verismo — and those won’t be the last.

Sidenote: I don’t think Avril Lavigne’s ever going to catch up to Evolution of Danceevery CE company uses that video to demo YouTube on their box.

13 Comments

Chris Albrecht

Hey Steve,

Well, now you know why writers aren’t videographers…

We actually got a brand new, fancy-pants camera in the office and this was its maiden voyage, so the next one will be even better.

Steve Garfield

Nice implementation.

Note: Your video separated left and right audio, I’d suggest making it a mono audio stream.

I thought I lost my left speaker…

Dave Zatz

YouTube will have a massive revolt on their hands if they implement widespread pre-roll advertisements.

At the very least offer me a YouTube Gold account for $45/yr that lets me watch ad free. Or charge me X a month to keep my published videos ad free.

Liz

lol @ evolution of dance. This sounds like a very cool new development; I’ll be keeping an eye on it.

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