This could represent an easing of tensions between Google (NSDQ: GOOG) and the Hollywood studios… Lionsgate has a deal with YouTube to run ad-supported video clips from the film company’s movies. Google CEO Eric Schmidt heralded the news at an Ad Age/William Morris Agency conference, Reuters reported. Unlike Viacom (NYSE: VIA), which is continuing with its $1 billion copyright infringement suit again YouTube, Lionsgate Vice Chair Mike Burns felt it was time to call a truce — and about time to get paid for the scenes of Dirty Dancing, Saw, Crash and other titles from the studio that invariably get posted on the site, albeit without authorization. Lionsgate’s branded YouTube channel is expected to be up quickly. Terms of the ad-sharing deal weren’t disclosed. In the meantime, Google said it is talking to other studios about constructing a similar arrangement to the Lionsgate deal.
In a related announcement, some of Tivo’s customers will be able to watch YouTube videos directly on their TV…this feature willonly be available for Series3 and TiVo (NSDQ: TIVO) HD DVR users, which are only a fraction of total Tivo customers. For now, it is search, browse and view….later, users will be able to log onto their YouTube accounts directly from their TiVo boxes and create playlists and view specific channels, says Reuters.