’s Streaming Service To Launch in Limited Beta Tomorrow; Links With Sony Bravia

Updated: The service has launched now..the page is here. (NSDQ: AMZN) is launching its new streaming online movie and video service tomorrow…the new service is called, surprise surprise, Amazon Video on Demand. Some details of the service were inadvertently pre-announced by CEO Jeff Bezos at the D conference in May. It will be available at when it launches…well, not yet fully. Turns out it is only launching in beta now, and will be accessible to a limited number of invited customers on Thursday before it opens more broadly to other users later this summer.

The service will be separate from its Unbox download service, though one would assume they would be merged down the line. The VOD service has about 40,000 movies and TV programs that users can stream right after they order…it looks like it will be a hybrid progressive download service: the first two minutes of all movies and TV shows will begin playing for users on immediately when they visit a title