Beer Marketers Still Slow To Pour Dollars Online; InBev A-B Buyout Unlikely To Change That

imageWhile the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the hooplah over online marketing by Anheuser-Busch and others, beer companies, despite having a younger, male demo than, say, consumer packaged goods marketers, have been pretty reluctant to change their methods.



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