Newport Beach, Calif.-based Sovereign Wealth, which invests in mobile marketing companies, said it has agreed to acquire CellCard from eAccounts in an all-stock transaction, MarketWatch reports. CellCard enables retailers to send advertisements to customers using SMS or MMS and then let’s those customers buy an item by replying to the SMS from their mobile phone, which is linked to a credit card or debit card. No terms of the deal were disclosed.
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