Disney Hopes ‘Sleeping Beauty’ Interactive Features Will Awaken Blu-Ray DVD Market

While Lehman analyst Anthony DiClemente expects digital media to thoroughly cannibalize major entertainment company’s DVD sales, Disney (NYSE: DIS) still has hopes that interactivity and social media can breathe life into its home video products. In particular, NYT says Disney is pinning its dreams for higher Blu-Ray DVD sales of the forthcoming 50th anniversary edition of Sleeping Beauty by connecting it to a range of features, known as BD Live, including showing friends’ instant messages on the same screen the film is playing on. Parents will also be able to program timed messages to their kids that will pop up at a certain point during their viewing. Sleeping Beauty will offer a trivia game where viewers can challenge each other.

Dealing with the price problem: Although BD Live, which was developed by Sony (NYSE: SNE), is viewed as key for Blu-Ray’s wider marketplace acceptance, there is only one player currently available — Panasonic