– Senator likens ad targeting to government wiretaps: Two weeks after privacy objections led Charter Communications (NSDQ: CHTR) to drop its ad targeting experiment with NebuAd, the Senate Commerce Committee is taking a wider look at behavioral advertising. Sen. Bill Nelson (D-Fl.) connected the hearing on behavioral targeting to the one investigating the Bush Administration’s use of wiretapping. Congress is considering enacting “privacy legislation” above the FTC’s call for continued industry “self-policing.” Representatives from Google (NSDQ: GOOG) and Microsoft (NSDQ: MSFT) appeared to side with the Center for Democracy and Technology in saying that such a law is needed.
— AOL’s AdTech in exclusive ad serving agreement with Gannett: While AOL’s (NYSE: TWX) Platform-A has been working on its European expansion lately, an ad serving deal struck with Gannett (NYSE: GCI) brings its German ad server AdTech over to the U.S. The rollout ultimately will include all of Gannett
Comments have been disabled for this post