Another fun tidbit from YouTube’s developer conference today: according to the site’s internal measure, views of Rick Astley’s “Never Gonna Give You Up” music video actually increased on YouTube following the site pranking its visitors on April Fools Day this year by giving the video every slot on its homepage.
“I thought it would kill the meme,” said YouTube product manager Brian Glick. “But Rickrolls are actually up 19 percent since April.”
For more on the whole phenomenon, see our Rickroll timeline. And if you’re looking for eternal youth, click here.

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