The FeedRoom, a longtime player in the online video market, has raised another $12 million led by NewSpring Capital, with past backers BEV Capital and Velocity Equity Partners participating as well. The company has been through its share of strategic and management changes: In its current incarnation led by CEO and President Mark Portu, the focus is on providing infrastructure for enterprise video streaming. It’s now raised at least $61 million since launching in 1999. Products include advertising services, distribution, performance monitoring, and other related offerings. Products are delivered via a SaaS model… back in 2005 it made the switch from being a consumer-focused service to what was still being called an ASP for video infrastructure. Customers include GM, The New York Times (NYSE: NYT) and The State Department.
The company says it’s experienced “substantial growth” since Portu came in 10 months ago. That’s good, though it’s not clear what that means in terms of revenue or market share — certainly The FeedRoom doesn’t get the attention of some other video infrastructure players. Given how much it’s raised, and how long it’s been around, it’ll be tough to deliver a strong return on a lot of its take. Release.