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NBCU To Stream 2,200 Hours Of Olympics Coverage Live; Swimming, Gymnastics, T&F Not Included

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imageNBC Universal (NYSE: GE) has unveiled its programming guide, but it

5 Responses to “NBCU To Stream 2,200 Hours Of Olympics Coverage Live; Swimming, Gymnastics, T&F Not Included”

  1. While NBC could be more progressive on what gets streamed online versus broadcast on TV, it is still an economics game. The frustration should be turned to the advertisers and agencies who still don't get the targeting capability and power of a streamed video versus an over the air broadcast or cable/sat broadcast. These entities are the ones still paying more for the traditional media buys that they believe will have the larger (less measurable) audiences. One can't fault NBC for trying to maximize their ROI on their investment in Olympic broadcast rights.

  2. Joseph Weisenthal

    It says something about the state of US international basketball when that's not considered premier enough to be TV exclusive.

  3. pissed off

    "only TV viewers will be able to watch the money sports like swimming (Gold Medal finals), volleyball, boxing, track and field and gymnastics in real time"

    Just goes to show you how those old media fogies still just dont get it. I guess they dont realize that all of those events will be uploaded to YouTube etc moments after they are broadcasted on TV; thus bringing the eyeballs from their websites so some third parties.

    This is the equivalent of DRM for music. YOU CAN ONLY WATCH THIS CONTENT ON OUR TELEVISION CHANNEL.

    How long is it going to take for these entities to face the facts…