Google (NSDQ: GOOG) is getting into another me-too service, and about a year or so after the Second Life bubble burst: it has launched Lively, its virtual world/avatar service, with the twist being users can embed these avatar and worlds into their own blogs and social networking sites such as Facebook. So far, the service only works on Windows Vista or XP and Google is working on a MySpace version. The hope is that portability of the service will help distinguish it; another interesting addition is that in these virtual room users can can view videos and other content that are running on sites such as Google-owned YouTube.
Like Second Life and other virtual worlds, users will have to install a small piece of software on their computer. Google has no plans to sell advertising in Lively. Some more details here.