Apple Allowing Free Ad-Supported Apps on App Store


imageMedialets, a company that got off the ground June 1, is providing a mechanism for developers to include ads in their applications and make them free to iPhone users on the App Store. Revenues are split between Medialets and the developer — Apple (NSDQ: AAPL) gets none. Developers need to drop a code into their applications for the ads to show up correctly and allow for Medialets to offer metrics and tracking info on each ad campaign

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