OnMobile To Launch AdRBT; Launching With Airtel?

This just in, OnMobile has announced the deployment of Ad RingBack Tones (AdRBT). The release states it will be launching soon with ‘a leading Indian operator.’ CS had exclusively reported on Airtel launching Ad CRBT (NYSE: BT) and this seems to be two parts of the same story. If that’s the case, OnMobile’s AdRBT platform would be made available to multiple operators with Airtel possibly enjoying a limited period of exclusivity for partnering on the pilot. The rest of the release corroborates the feature list we had mentioned, adding that AdRBT subscribers will receive special discounts and offers from the Operators for participation. Looks like cold hard cash will have to wait.


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