Magna Predicts Healthy, But Slowing Gains For Online Video, Social Media; Search Continues To Rule


While fellow Magna ad spend forecaster Bob Coen has taken a slightly more pessimistic view of online ad revenue growth for this year, the IPG media firm has separately issued another report with a fairly healthy outlook for digital media through 2009. While Brian Weiser, Magna’s director of Industry Analysis, mainly tries to remind the industry that “traditional media never died” and is still thriving, his Emerging Media Forecast (PDF) notes that growth is slowing for social media, gaming and online video in 2009. Some highlights from the report include:

— Search will grow by 24 percent to $13.8 billion. Search will remain the dominant

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