If it takes three of anything to make a trend, then video-sharing site Vimeo is definitely trendy (though they would pelt me with rocks for calling them that) with three months of almost hockey stick-like growth. According to Compete, Vimeo’s site traffic more than doubled from February to May, and a recent blog post on the site reported that Vimeo broke 1 million plays in one day on June 24th, up from the previous peak of 220,000 plays in one day in January.
Dalas verdugo, Vimeo’s community director, gave me a few more stats:
- The site is seeing more than 4,000 uploads per day, 15-17 percent of those are HD
- 60 percent of video plays are through embedded players
- User registrations have doubled since March
- Though it hasn’t had another million-plus day, most days have video plays in the mid-to high-900,000s range
For some perspective, back in March Vimeo had a total of 70,000 videos uploaded (average of 2,258 a day) for the month, and 13 percent of those were in HD.
Sure, these numbers are nowhere near YouTube, which continues to steamroll the competition, but Vimeo is showing the steady, non-spikey growth that its bigger competitors like Veoh, Metacafe and Dailymotion are missing.
So what’s going on? Well, earlier this year a bunch of former Stage6 users hopped over to Vimeo after DivX shut Stage6 down; they must have stuck around and told their friends. Plus, having a viral hit like Matthew Harding’s global dancing video doesn’t hurt.
But verdugo thinks the answer is much simpler than that. Via email he said that: “People are using Vimeo for the same types of videos they always have, babies/creative/video art/skateboarding/etc. I think the traffic increase is just a viral phenomenon. More Vimeo embedded players are showing up on major blogs, which probably introduces more people to the site, and then they realize we have a great community and a great user interface.”
So the question becomes, if Vimeo continues to grow, will it be able to keep that sense of community? This is an issue the company seems to have deftly handled through corporate ownership and previous periods of growth, as we noted in one of the earliest profiles of the site.
But now that it has all those eyeballs (and serving up all that HD), how it it going to pay the bills? Verdugo was predictably mum on the topic but he did say that the site is busily prepping paid account features that it will be rolling out soon.