Blog Post

Rajshri Launches Web/Mob-isode Akbar Birbal Remixed

Rajshri has launched Akbar Birbal remixed, its 3 minute a piece 90 episode series. The show revolves around a don, Akbar Anna, and his intelligent sidekick Birbal Bhaiya, set in Bombay’s underworld. The first 10 episodes are live on Rajshri.com and their Youtube channel in addition to wap, voice and will be launchign soon on MMS and SMS via Idea Cellular. Rajshri is reformatting the content for audio and text and will be distributing the mobisodes exclusively to Idea for 3 months, thereafter going live across other operators. The content will be released initially on web and mobile and subsequently formatted for TV, home video and Radio. Is it me or is Rajshri attempting to evolve into a new media production house and create an Indianized internet television firm, ala, Revision3? Does content made for web/mobile stand a better chance with new media audiences as compared to well-edited traditional media content? We will revisit ABR’s performance at the end of 3 months to gauge what’s true.

5 Responses to “Rajshri Launches Web/Mob-isode Akbar Birbal Remixed”

  1. hey..
    i dont know bout the Ramindra.tv but these are really gona make it big…
    coz they are nice ,witty ,hilarious …
    they are short ..hardly 3 minutes
    and the best part
    they are for ur mobile…
    i definitely see a huge market oppurtunity here…