Google Adwords Launches Netbanking; Ties Up With DirecPay

Just when you thought you knew all the usual suspects. Google (NSDQ: GOOG) Adwords has launched its netbanking service and tied up with DirecPay, a subsidary of BCCL’s Timesofmoney. The option list for Netbanking currently features only eight banks supported by Direcpay (full list here). Some digging reveals DirecPay has been actively soliciting tie-ups with the likes of Inox and SOTC to name a few. Expect similar announcements to combat rival CCavenues as the usual fare of mobile apps and wap products are announced.