As had been anticipated, Yahoo (NSDQ: YHOO) has announced yet another reorganization. In a move designed to “leverage”, “accelerate”, “monetize” and “enhance” (all Jerry Yang’s words), the company is centralizing consumer product development, establishing a US-focused unit designed to bring products to market faster, and formed an “insights strategy team.” It also announced a slew of new titles, necessary since there’s been so much turnover. The company denies that this is some knee-jerk response to any sudden turmoil, real or perceived. Sue Decker’s statement: “We have planned these changes deliberately over the past several months to clarify responsibilities and to capitalize on the scale advantages while allowing for fine tuning to meet local market needs.
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