Blog Post

Yahoo And Publicis Work Together On Mobile Advertising Initiative

Today, Paris-based ad holding company Publicis Groupe formed an ad network spanning all four major ad serving systems — Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) — to tightly coordinate campaigns across these platforms. The announcement also included an additional deal with Yahoo for mobile advertising, which aims to help brands reach mobile consumers more easily.

The breakdown of the deal: Publicis will integrate its current media buying systems with Yahoo!