Blog Post

Seventymm to Invest $17 Million For National Expansion

Bangalore based online DVD rental company Seventymm is throwing out some numbers, which may or may not mean anything: it says it will invest $15 million (around Rs 637 million) over the next five years as it targets a nationwide presence. The company has raised about $10 million from in funding to invest in acquisitions and brand building. In Q4 of this yea, the company will spend about Rs 80-100 million in mass media campaigns, which include both online and offline marketing,