Last month we covered the impending deal between Charter Communications and deep-packet-inspection ad-serving company NebuAd. As you may recall, Charter had announced plans to pilot the NebuAd program, selling “anonymized browsing information” directly from their customers’ internet usage, in four markets.
Fortunately for those subscribers, Charter has apparently decided that the opposition brewing in Washington as well as in the grassroots was enough to back down for now. As of today, they have cancelled plans to work with NebuAd. The announcement follows hot on the heels of a highly critical report on NebuAd from media watchdogs Free Press/Public Knowledge.