Sports Shorts: ESPN360-Cricket; NBCU-Beijing; YES-NYT

0 Comments Will Carry Exclusive Live Cricket Coverage: has the exclusive U.S. broadband rights to live and replay coverage of the 2008 Asian Cup Cricket Tournament from Pakistan June 24-July 6. The six-team, 13-match biennial tournament includes national teams from Pakistan, India, UAE, Bangladesh, Hong Kong and Sri Lanka. ESPN’s (NYSE: DIS) will carry extensive highlights and provide 3D animation of each match.

Vista Media Center Users Can Download NBC Olympic Video Highlights: Yesterday I wrote about NBC Sports demanding that audio and video from Olympics trials come down from other sites before Beijing. Here’s an example of how NBC is trying to expand access to its own video, albeit in a very limited way: NBC Olympics on the Go, powered by Wavexpress, will allow viewers with Windows Vista Media Center to set up automatic syncing of NBC-provided channels to laptops for commuter viewing “up-to-HD quality on the go”. No word on whether this will work with portable devices that usually can sync with Media Center but it doesn’t sound like it. Release.

YES Content Will Be On The YES Network, multimedia home of the Yankees, has added as an online syndication partner. The deal includes player interviews and segments from pre-game/post-game and long-form shows produced by YES. According to SBJ, the content available will mirror that already on It’s a rev share deal with the New York Times (NYSE: NYT) handling ad sales.

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