Blog Post

Ready, Aim, FIRE!

With all the success of the amazing MacBook Air and iPhone, Apple has set itself up squarely in the sights of companies competing for svelte design.

When the MacBook Air was announced, the Lenovo Thinkpad camp was quick to point out that the X300 was better, weighing in at 2.93. Now, Toshiba claims that their new laptop weighs in at 2.4 pounds, making it the lightest laptop on the market. The Protege R500-S5007V (the name makes up for the difference in weight) is 0.77 inches thick, has a 128GB solid-state drive, 1.33-GHz Intel Core 2 Duo U7700 processor, 2MB of cache, and 2GB of RAM. The 12.1-inch screen is also smaller than the Air. And it costs $3,000!

You remember from a while back that the Samsung Instinct launched an attack solely on the iPhone. Not to be outdone by Apple’s price-drop, the Sprint answered back. Originally, the Instinct was going to be between $250 and $300, but once the price drop was announced, Sprint reduced it to compete penny for penny with the iPhone at $199. Now, however:

…the Instinct is no iPhone. And although it’s a nice phone in its own right, it doesn’t match up well with the soon-to-be-unleashed iPhone 3G.Sprint understood all too well what that would mean for sales, and today lowered the price to $129.99, with a $100 mail-in rebate and a two-year service contract. -Gary Krakow

HP, Sony, and Dell have all-in-one PCs to compete with the iMac.

I guess imitation really is the best form of flattery.

4 Responses to “Ready, Aim, FIRE!”

  1. As a Sprint employee I have to point out that we never released a price for the Instinct until the $129 price was announced. Everything thing else was just speculation, rumor, and fake leaks.

    The Instinct actually is pretty much on par with the original iPhone without the iPhone 2.0 software update, except with the added benefit of 3G and GPS and I would take the Instinct over it (only places the old iPhone bests the Instinct is on touchscreen, WiFi, and Safari). Now then the iPhone 3G and iPhone 2.0 Software is a way different story and I would be all over it if I could use it with my Sprint employee account (basically Simply Everything for free).

    I think the iPhone is moving more towards the smart phone crowd while the Instinct is more for the fashion phone/SideKick type of user. The versus iPhone ads were a mistake though and many people at Sprint agree on this.

    P.S. The HTC Touch Diamond and HTC Touch Pro should be better competitors (competitors but not killers because I think the iPhone SDK and App Store are basically going to make it unstoppable until Android gets off the ground, that and the fact that most phones are about as buggy, outdated, and gross as Windows 95 on the back-end of the software) for the iPhone when they come out hopefully this fall.

  2. However, as with the X300, it has a significantly slower CPU than the Air. Watching video, doing any real work, or playing even casual games on such a device is going to be a miserable experience. The Air is just barely fast enough for those tasks, and I use it for some software development.

    A slower, uglier machine for more money is NOT a reasonable alternative.

  3. The Toshiba Portege line of sub-compact computers has been around for a long time. This is nothing new from them. I’ve owned two Porteges, the “younger” one is already 7-years old. They both still work, but like any old computers they are turtles when compared to the speed of today’s computers. They were excellent machines in their time and I still prefer their keyboards to the keyboard of my MacBook Pro.

    When the MacBook Air was introduced it reminded me of my old Portege.

  4. You talk about the Protege R500-S5007V being $3,000 as if that’s a lot of money, but a Macbook Air with half the SSD drive, at 64gig versus 128gig, is $3,100. So I don’t think you can really hold the Protege’s price against it in this comparison.