@ London Calling: Revenues From Ad-Supported Online Music: “A Drop In the Bucket”

imageAnyone relying solely on ad-funded business models to shore up the rapidly falling revenues in the music business might want to have a rethink. In a discussion at the London Calling music conference today on the digital licensing issues that writers and publishers currently face, industry players took a skeptical view that getting a cut of ad sales could ever amount to substantial sums.

Scott Cohen, co-founder and international VP of digital distributor The Orchard (NSDQ: ORCD), called ad-funded models more

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