Industry Moves: T-Mobile USA Hires Starbucks SVP as New CMO

T-Mobile USA, which almost went into a lawsuit fight with Stabucks over Wi-Fi in the the coffee stores, has now snagged away former SVP of global food and beverage at Starbucks, Denny Marie Post, as its new CMO. Post resigned from the Starbucks position within the past few weeks, the company said, and comes at a time when it struggled to create a successful food offering. At T-Mob, she will have abig budget to play with, reports RCR…according to TNS Media Intelligence, the wireless carrier spent $607 million in measured media last year.


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