This does not come as a surprise — three weeks after internet measurement firm comScore bought M:Metrics for about $50 million, including cash and some stock, M:Metrics told us today that they are thinning their ranks in Seattle to fold into comScore’s larger operation. Will Hodgman, M:Metrics’ co-founder and CEO, would not say how many of its 80 employees will be let go, but that it was “a relatively small amount.” The people affected came from areas such as finance, accounting and engineering, where comScore already had sufficient staff. In addition, some of M:Metrics employees were able to fill open positions within comScore (NSDQ: SCOR). Hodgman, who will remain with comScore, said people received “gracious” severance packages that “honors the work people have done.” As part of the integration, the employees in the Seattle comScore office will move into M:Metrics’ office space in Seattle’s historic district called Pioneer Square.
Hodgman said although they moved fast on integrating the two company’s operations, it will take longer to integrate the data. The idea is to be able to provide an advertiser or media company one complete picture on how a campaign or piece of content is doing across multiple platforms — the PC and mobile phone, and even someday digital TV, Hodgman said. “The kernel of truth is that this [acquisition] has always been about the mobile side. The positions that we will continue to maintain are mobile. That