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Keep an eye out on Copenhagen-based help desk-on-demand company Zendesk. The firm, started by Mikkel Svane, just raised half a million dollars in seed money from angel investors including Pageflakes co-founder Christoph Janz. Just like 37Signals offers you project management tools or hosted chat, Zendesk offers you a simple way to manage all incoming help desk inquires.
It’s not sexy, like some social networks, but it is useful and fully featured. No surprise the company counts Web 2.0 startups like Coupa and EditGrid along with convenience stores TETCO and Oxford University Press among its users. Zendesk would fall into our “small really is beautiful” category of startups.