Blog Post

Feature-length Movies on YouTube?

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

YouTube, which turned the bite-sized clips of dogs skateboarding into a mainstay of popular culture, is taking steps towards offering longer-form content. Silicon Alley Insider points out a memo YouTube sent to its content partners last week in which it says that long-form content will be allowed. Instead of the 10-minute content cap, content partners can upload files as large as 1GB (just about the size of a full-length standard def movie).

This wouldn’t be the first time YouTube has allowed longer content. It allowed Obama’s entire speech on race earlier this year, and has hosted works as long as 9 hours (titled “Longest Video Ever on YouTube!“) as well as the indie film Four Eyed Monsters and Howard Buttelman, Daredevil Stuntman.

Long-form content used to be the bastard stepchild of online video, but with the success of streaming of full television episodes, heads (and strategies) are turning everywhere. As Fortune writes, the longer format allows for more ads to be inserted into the content, an enticing proposition since YouTube is under the gun to start monetizing those 82 million viewers a month. But in order for those multiple ads to be seen, the content would have to be worth watching all the way through. That’s why YouTube’s been hitting the film festival circuit, talking with directors.

YouTube is making a big announcement tonight at 6 pm PT at a party in Los Angeles, where we’re sure to learn more. Check back in for the full scoop.

4 Responses to “Feature-length Movies on YouTube?”

  1. This mean’s i can watch pirated movies at one go, instead of clicking on part1, part2 every 10 min.

    BTW out of the top 20, just 5 are “User Generated”. So much for UGC.

    When was the last time you watch UGC on Youtube ?

  2. People who had signed up for a Director Account early, which was kind of automatic thing to do, have always been able to upload longer then 10 minute videos. This 10-minute limit had not stopped for those Director accounts.

    What I am waiting for is monetization in the form of embedded ads in the bottom 10% of the video popping up based not only on the video title, description, tags and category but also based on voice recognition, this should provide $15 per 1000 viewers of ad revenue to the video pulishers, this will make it much mroe monetizable then text based adsense.