Blog Post

Tiger Woods Scores Big for

Buy whomever decided to livestream yesterday’s epic finale of the U.S. Open a frosty Pabst Blue Ribbon. Tiger Woods’ nail-biting victory gave its highest-trafficked day ever, with more than 9.1 million page views, more than 2 million unique users and over 1.5 million video streams that averaged more than 17 minutes(!) per use.

Live sports are often touted as a reason to cling to your oldteevee, but with all of yesterday’s action taking place while people were at work, the TV set wasn’t an option. There were a few technical hiccups, but this was an unplanned event as the tournament was supposed to end on Sunday. Yesterday’s online performance — and audience — bodes well for watching NBC’s upcoming coverage of the Summer Olympics on the web.

ESPN and the U.S. Golf Association also livestreamed the event. We’re checking in with them to get their stats and will update as soon as we get the numbers.

UPDATE: Ummm… We might want to upgrade that celebratory drink from a PBR to something classy, like MGD. Just got some numbers from, and they are even more impressive.

Keep in mind that these are early figures. A USGA rep told me that they are bound to be bigger once they get the official stats, but here’s how the USGA site did during the U.S. Open playoff yesterday:

  • 600,000 concurrent users at its peak
  • 2.5 million streams
  • 3.5 million unique visitors, 16 million pageviews visits for the entire site

And this was just for the (roughly) four hour live portion of the finals.

USGA didn’t have any time length per visit stat, but the rep said that during the tournament on Thursday and Friday of last week, the site generated 1.2 million streams with 85,000 concurrent users at its peak, with the average user spending 2.5 hours on the site.

For some sporting perspective, CBS said it got 4.8 million unique visitors for its streaming of the March Madness playoffs. NBC and the USGA combined got roughly 5.5 million in one day (though, admittedly there could be some overlap as people switched from one player to the other).

UPDATE 2: Another big winner from yesterday? American Express. While no revenue figures were disclosed, AMEX was one of four corporate partners that got exclusive marketing rights for the tournament. AMEX chose to focus on the video streaming as one of its primary tactics, getting a fifteen second pre-roll that ran in front of every one of the 2.5 million streams.

We’ve contacted NBC for any initial ad impression / revenue figures, but have not heard back. There was some chatter online about the network’s ads not working properly yesterday.

23 Responses to “Tiger Woods Scores Big for”

  1. I also very much enjoyed the live streaming but want to point out it was available every day from Thur-Monday, flipping between ESPN and NBC depending on who was on-air at the moment. It would be interesting if you can get stats for Thur-Fri views in rounds 1-2 vs. the playoff on Monday. Their ‘channels’ also provided value for multi-screen watching at home such as the main telecast on one’s HDTV and the ‘marquee group’ channel on the PC. I did this while working at home and think I saw a glimpse of the future of TV.

  2. Great numbers, but i would argue most of those were people at work. I have a tv at my desk, i attempted to look for a stream online but i didn’t find one easily so i just tuned in to NBC on my TV.

    When you have sport events at normal hours when most people are not at work, I’m sure those numbers would be drastically different.

    And people make that content easy to find, especially an event like that. broadcast that data on air, via local TV stations. I would prefer to watch a stream on my second display than turn on my TV at work.

  3. Don’t forget these two Tiger Tidbits:

    • The official world golf rankings were released after Tiger Woods collected his 14th major championship title at the U.S. Open on Monday. Tiger has been atop the ranking for the 500th week.

    • Tiger Woods is currently the World Number 1 golfer. He was the highest-paid professional athlete in 2007, having earned an estimated $122 million from winnings and endorsements. According to Golf Digest, Woods made $769,440,709 from 1996 to 2007, and predicts that by 2010, Woods will become the world’s first athlete to pass one billion dollars in earnings.

    ;-) Randy