Cell Phone Popcorn: We Were Right

In our recent roundup on the health effects of cell phones, we dismissed the viral videos of cell phones popping corn as “obvious fakes.” It turns out that we were right: a new video reveals the whole thing as a marketing campaign for Cardo’s line of BlueTooth headsets.

Wired says the whole stunt was concocted by marketing agency LastFools. Personally, I have to wonder about the effectiveness of a marketing tactic that got many people seriously worried about coming down with brain cancer – and that provoked various experts to recommend wired headsets over Bluetooth ones for safety.