Blog Post

Microsoft Pacts With Online Video Aggregator YuMe To Handle Unsold Inventory

Microsoft (NSDQ: MSFT) has struck a deal with online video ad network YuMe that’s designed to move unsold inventory across Microsoft’s web properties. The arrangement also intends to provide improved services to advertisers. Working with YuMe also offers a clue to Microsoft’s ad strategy in the wake of the latest collapse of its talks with Yahoo (NSDQ: YHOO), by concentrating on alliances with and investments in smaller partners that can round out its offerings. The deal is also a big boost for YuMe, which launched a little over a year ago. The Redwood City, CA.-based company tends to tout its targeting abilities and has signed up a number of small web publishers in recent months, along with one other prominent name, NBC.com. The ad net will package Microsoft