— ITV (LSE: ITV) Bingo: ITV will let viewers play its new Bingo Night Live gameshow over the internet. The broadcaster enlisted interactive gaming vendor Mirada to power the online portion of the five-nights-a-week show, hosted by Melinda Messenger. The show airs at midnight Tuesday to Saturday in place of the call-TV shows scuppered by Britain’s premium-rate TV scandals, but online play will be free. RNS announcement.
— RT
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This show is perfectly suited for the ITV audience, great move especially as online bingo has grown massively in the UK over last couple of years