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NYSE Latest To Join Real-Time Quotes Game

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It looks like the last real-time quote domino is set to fall.. NYSE says it plans to introduce a new product called NYSE Realtime Reference Price that will be sold to large media firms, who can then distribute the data for free to consumers. It hopes to launch a four-month pilot program before July 1, and it says it “anticipates that several major information providers will offer the data.” After a long real-time quote drought, a lot’s happened in this area just in the last month. First, Yahoo (NSDQ: YHOO) Finance said it would offer free RTQs courtety of the BATS ECN. Then Google (NSDQ: GOOG) said it would offer free data directly from the NASDAQ. And now the NYSE wants to get in the game. The product will be sold for an unspecified, flat monthly fee, and the provider will not have to monitor or report usage volume. Now that both the NASDAQ and NYSE have these products for sale, will Yahoo Finance still stay with the BATS ECN, or will it go where the most volume is? Release.