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Industry Moves: Microsoft Reshuffles Interactive Entertainment With Marketing VP Bell’s Exit

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Microsoft (NSDQ: MSFT) has reorganized its Interactive Entertainment Business, which houses its Xbox and Game Studios units, in the wake of the exit by Jeff Bell, who has served as the division’s VP of Global Marketing. In the executive reshuffling, Microsoft is promoting two vets from its Game Studio to help run Interactive Entertainment.

Shane Kim, who has been with the game unit for four years, takes the new role of corporate VP of Strategy and Business Development. Also, Phil Spencer, who’s been with the games unit for six years, will manage first-party development and publishing efforts worldwide. Both will report directly to Don Mattrick, SVP, Interactive Entertainment Business.

Bell had been with the company for two years, overseeing marketing efforts for Microsoft’s Xbox and Games for Windows. He joined Microsoft from DaimlerChrysler, where he was VP, product strategy for the Chrysler Group. While at Interactive Entertainment, Bell helped craft campaigns for Halo 3, Guitar Hero III, Rock Band. Release