eBay Pulls The Plug On Cable TV, Radio Ad Exchange

After struggling for more than a year to attract advertisers, cable TV networks and radio stations to its Online Media Exchange, eBay (NSDQ: EBAY) has decided to close it down, Adweek reports. The exchange struggled from the start. A month after the March ’07 beta release, the Cabletelevision Advertising Bureau pulled out of a test of eBay’s system. CAB initially complained that its members hadn’t been fully briefed; it then said it would have nothing to do with eBay’s further trials, saying that the system was too narrow an application and was basically ineffective. Sean Cunningham, president and CEO of the CAB, told NYT at the time:


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